AImagined
A human-AI studio

AI tooling, built and run by expert humans in the loop.

Businesses of all types are using AI to keep ahead.
But using AI without expertise can do more harm than good.
When it comes to your business, you need to know that any AI you use won't glitch or hallucinate, will never drift off target nor fail to complete.
Our human experts design and build custom AI systems for business use, precise and well-managed, that really deliver.

Built on every frontier model Superflywheel, our own multi-agent stack A named expert owns every build
What AI can do for your business when powered with precision

Every week, your team does all of this by hand. Your agent does it all for you on day one.

Push your company forward faster, and free your core team for higher-level work. Our managed agentic workflows take on the day-to-day load, so your business gets more done.

Wherever you are with AI, there's a clear next step

Most businesses are now trying to use AI in some way or another.
The edge is huge between those using AI with precision, and those at sea in a world of AI slop.
We pair human judgement with the speed and scale of the latest AI.

  1. Curious, and want to know exactly how it can pay off?

    We personally scope your business, pain points and needs, and identify for you exactly where AI can most support your business's unique goals. From there, you can choose an initial build, and we commence work.

  2. You want something that works, fast

    We design, plan and execute the exact workflow you need at the outset, so you have proof of value straight out of the gate. Almost everyone starts here.

  3. You tried AI, and things didn't work out so well

    Using frontier models but without customisation, or trusting one-size-fits-all apps can give worse results than not using AI at all.
    We build you AI tooling of your own, then monitor and review output. You get the best of both worlds: human eyes on leading AI tooling.

  4. You're already running AI day to day

    We audit, sharpen and extend your AI systems on a refresh cadence that suits you, bringing proven improvements that keep you a step ahead.

Built for any business, AI's power made precise by human experts

AI for law firms, clinics, accountants, exchanges, online shops, schools, and for humans.

Whatever you use AI for, you need to know you can rely on it 100%.
Having a human in the loop is crucial for this.
Our systems are custom-built for you, with a human expert at the beginning, middle and end of the loop; designing, maintaining, and proofing workflows.

What a first build looks like

A first build is scoped to solve one problem well, whether that's analysis, data capture, content creation, or a new service or app.
Below you'll find some illustrative examples across different industries.
Your business is unique, and we'll scope your goals with you in our intro call.

A legal adviser walking a client through a document at a desk

Law firm

Client intake and document review eat senior time

Partners and paralegals lose hours to triage, first-pass document review and chasing information that should never reach their desk.

The build Intake and document-analysis agents draft, flag and route, so a lawyer checks the output instead of producing it from scratch.

A doctor leaning in to talk with a patient during a consultation

Clinic / practice

Admin drowns the front desk

Scheduling, intake forms and records eat the day; staff are firefighting instead of caring for patients.

The build Scheduling, intake and records agents that handle the routine, with humans kept firmly on anything clinical.

Two people working together in a stock-filled small-business space

E-commerce brand

Content can’t keep pace with the catalogue

Product copy, email and support content become the bottleneck, and generic AI output reads like everyone else’s.

The build Content pipelines that ship at machine speed and read like your brand, with a senior editor owning the quality bar.

A couple carrying moving boxes into their new home

Estate / property agency

Leads go cold before anyone replies

Enquiries arrive at all hours; the first to respond wins, and your team can’t be on it around the clock.

The build A response-and-qualification agent wired to your CRM, so every enquiry answered in seconds, qualified, booked and logged.

The two people who own your quality bar

You work directly with the two founders whose names, faces and track records you can trace, plus our wider team of specialists who we call on when needed.

Dr. Lorena Nessi

Dr. Lorena Nessi

Co-founder · Editorial Director & researcher

ex-BBC World Service; PhD in Media, Communication & Digital Cultures. C-suite interviewer, now hands-on with frontier LLMs. Lorena owns the editorial and design standards that keep AI output something you'd want your name on, and heads up our research arm.

Luke Haward, founder of AImagined

Luke Haward

Co-founder · AI Architect & builder

Hands-on with LLMs since 2021, 10+ years leading the content function for tech companies. Builder of Superflywheel, which runs a coordinated fleet of AI agents; a coordinator and workers, with persistent memory and hundreds of agentic tools for R&D.

What can you now do with AI in 2026?

With human expertise in place, AI can achieve outstanding things for your business. Our custom stacks are designed for long-running and complex tasks, with checks and interactions that keep them on track, and a full trace for every workflow.Here's a look at what's now possible:

A retrieval system that pulls the right clause from ten thousand contracts, with every result read by a lawyer before it lands.

Organisations who've trusted us across our careers in tech

BBC World ServiceUniversity of OxfordNottingham Trent UniversityMedifyBrainbloggerMedic MindGradmedPublications InternationalOxford Tutorial CollegeCCNQredoWileyGriffin AIRho ProtocolSheesha FinanceWilde ToastCardplayer

Our unique offering

Agents do the work. Experts own the bar.

AI can superpower an organisation, doing in hours what it can take a team weeks to achieve. Use it without expert guidance and you can end up with slop, error and drift.

With architecture custom-built for your business, and outputs proofed by our team, you can rest easy on that score.

Plenty of companies will build you an agent. Far fewer will build it, run it, proof it, and integrate it with your existing services and tools.

At AImagined we bring the design and knowhow that make integrated AI systems truly reliable for business use.

Superflywheel, our own platform

  • coordinationmulti-agent, 24/7
  • modelsClaude, GPT, open-weight
  • toolssearch, code, files, browser, and many more
  • memorypersistent, three layers

Start here

Tell us what you're trying to fix

One short discovery call, and we can start to scope your business needs and come back with specific plans for what can be done to help. All our builds are guaranteed and carry a fixed cost defined in advance. And if AI isn't the right tool, we'll tell you at the outset.