About

Real humans with real expertise.

At AImagined we build tooling that runs for you, and deliverables you can see and use at once. That's why we're proud to put our names to it.

Anyone can stand up a slick AI brand. We build and proof AI workflows to bring you real, reliable results which perfectly match your business.

We're a small, senior team you can name, reach and talk to directly. You work with the people who built Superflywheel, the agentic stack used at AImagined.

We build the tooling, integrations and agents, wire them into your stack, and keep them running. Senior people own the quality, so what ships works, aligns with your needs, and is available for use on any given day.

We've built with all the frontier models, so we know exactly where they shine and where they slip. We architect workflows, skills and deterministic code around LLMs and other machine learning models, with a human expert owning all output, so you get AI's speed as well as a result you can trust.

If AI is not the right tool for what you're trying to do, we will say so, straight up.

The two founders

You work directly with the people who build and own the work.

Dr. Lorena Nessi

Co-founder · Editorial Director & researcher

ex-BBC World Service producer and journalist, with a PhD in media, communication and digital cultures. A C-suite interviewer who has worked with countless CEOs, founders and executives across technology, AI and digital finance, and now works hands-on with frontier LLMs, holding their output to a standard worth publishing.

Lorena owns the editorial standard that keeps AI output something you can be proud to put your name on. That is the border between expedient and great workflow, and she holds the line on it every single time.

Lorena on LinkedIn ↗

Luke Haward

Co-founder · AI Architect & builder

Hands-on with LLMs since 2021, before the wave, with a decade of senior editorial across crypto, education and technology: whitepapers, launch content and investor decks for global companies.

Luke built Superflywheel, a multi-agent platform that runs 24/7, with multi-model routing, persistent memory and tools for search, coding and the web. This is the bench AImagined works from, and the first place every system we ship gets tested.

Luke on LinkedIn ↗

Our engine

Proven on our own workflows first, then in all we do for clients.

Everything we ship for you is built on Superflywheel, our own multi-agent platform. The systems you run have already been put through their paces by us, in live work, before they ever get put into play for you. You get proven systems, customised to your exact business needs.

Superflywheel, our own platform

coordinationmulti-agent, 24/7
modelsClaude, GPT, open-weight
toolssearch, code, files, browser
memorypersistent

Start here

Talk directly to the people who build it.

A no-nonsense call to uncover what's worth building first for your business, and the results AI agents could bring you.

Get a first build or hello@aimagined.com